The
Comic-Book industry should learn from the Trading Card industry. If
you flood the market with too much product, then the product will be
worthless to collectors in the end.
Baseball cards in particular
used to have one (Topps) company for years. Granted, there was no
variety or competition but those cards from those years are extremely
rare and valuable.
Fast forward to the 90's and there were more
companies producing cards. To make profit (and to "One-Up each other"),
they inundated the market with gimmicks. Holograms, Foil-cards, Signed
cards, Cards with game-worn jerseys on them (supposedly). Those
gimmicky cards started out collectible but once they all started doing
it the market dried up. The trading-card industry is now virtually
non-existent to collectors from that era.
Comic-Books in the
90's did the same. Too many titles, Variant covers, Foil covers,
Holograms, Polybags (HELLO...Superman #75) etc. And the print-runs on
all of those comics were incredible. Most (I would say 85-90%) of
comics from that era are virtually worthless now! Comics of the 90's
have not retained their value in the current market. Print-runs of
hundreds of thousands (or, in several prominent cases, over ten
MILLION!!!) copies produced of certain issues. The value of these
comics has all but disappeared. "Hot" comics like X-Men #1 (5 different
covers for the same book) and Youngblood #1 (huge print-run) can now be
found selling for under $1. The cover-price of those books were $2.50
for Youngblood and $1.50 for X-Men. You do the math!
How much
money did collectors and the average person looking to read a quality
comic-book lose throughout the years on gimmicky comic-books?
I
recently found New Mutants #87 and #98 in my collection. Sure, I was
excited, but then I realized why those issues were valuable. New
Mutants was not a huge title. It was the forgotten X-Men title. Marvel
didn't produce a huge number of those issues. And they didn't fall
into the gimmicks on those. Hence, their current value.
Comic-books
should be collected, read and enjoyed! Don't put them in a polybag
where if they are opened they become worthless (but if you leave them in
the bag it destroys the comic because it's not acid-free). Don't
produce 15 versions of the same exact comic with different covers.
Concentrate on the story and the artwork and enjoy doing it again.
We
now have some of the most creative minds in the history of comics!
Creators who should be given the chance to concentrate on their work.
Creators who can put out quality over quantity.
Let's make comic-books great again!
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