Posted: October 11, 2017 5:36:39 pm
From what I've researched, Marvel isn't doing any worse than DC or Image. Marvel has encountered problems far before they became more inclusive in their story telling, which is why Disney was able to purchase them those years ago (and Crossgen comics for that matter).
Supposedly, the true culprits behind Marvel's woes are:
1. The Comic Book Industry in general has been facing challenges the past decade -
2. Digital media and animated media are taking more attention away from comic books.
3. Many comic book readers are still able to rip comic books for free and collect without paying for them.
4. The Comic Book Industry at large is diluted with smaller publishers who come and go much quicker than the Big 2 (or 3 if you count Image Comics).
Image Comics has had diversity portrayed in their books since day 1. Marvel Comics had already portrayed diversity since X-Men first began. DC had caught up on diversifying their characters, and it hasn't hampered them much either.
Blaming the challenges of a great publisher like Marvel Comics on the display of Gay, Black, Latino, or Female Characters is pretty inaccurate and sort of an excuse for the fact that the Comics Industry faces external challenges that it was always at risk of facing because of the direction of media, advancing technology, and the growing short-term attention spans of media viewers like ourselves.
Barnes & Nobles, previously the world's largest book retailer, are shutting down locations everywhere. Blockbuster died because of Red Box / Netflix. Media changes, and people prefer to watch something over reading something. It's how the human mind works.
Also, I hate to say this, but Marvel does need to create new characters and stop re-creating the same ones or revamping old stories. How many Infinity Gauntlets are there going to be? Is Onslaught going to return a fourth time now? Some characters already told their story. Peter Parker is STILL a TEENAGER? Dang man...
Marvel, DC, and even Image can't let go of characters who already had their prime past them. They are hoping to bank off their classic characters as much as possible before the buzz burns out (which it will, it always does). They need to invest in brand new characters with new story-lines, and not try to revive the 80's or 90's which have already passed. Yes, it's a risk, yes you may lose some readers, but you will gain more in time, and you will have new characters to celebrate.