This may be blasphemy here, but I have never really been a Hulk fan. I mean, Banner gets angry, and out comes the Hulk. Pretty predictable stuff there.
That is until I picked up an issue of the Immortal Hulk. The regular cover to #10 with the "green door" really caught my eye and I picked it up. I started chatting with the manager of the lcs, of how I really didn't have many Hulk books, but this cover really blew me away. He gave me a pretty informative run down on this new title, and recommended the Best Defense Immortal Hulk book as a good step on point.
If you haven't read the Immortal Hulk yet, I don't want to spoil everything for you. I will tell you, this is a whole different take on the character. Very dark, very violent, and from what I have read thus far, very interesting!