Carter Slade, the first to wear the mask, debuted in Ghost Rider #1 (Feb. 1967). He battled evil while dressed in a phosphorescent white costume, complete with a full-face mask, cape, and the requisite white hat. Slade received his outfit and his white horse from Flaming Star, a Native American medicine man.
He was never called the Phantom Rider in these original appearances. In Marvel continuity, it was not until after Slade's death that the name Phantom Rider was given to the character, and reprints now retroactively use that name for Slade.
Eventually, the modern era Ghost Rider Johnny Blaze found himself transported into the 19th century where he met and teamed up with Carter Slade. Carter was badly wounded and Blaze took him to Flaming Star to be healed and then dealt with Carter's enemies. Carter recovered and Johnny returned to the present.
Carter Slade's spirit however returned and possessed his descendant Hamilton Slade to make him a new Phantom Rider and rode out to rescue Johnny Blaze from certain doom
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