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I've been a fan of DC my entire life. They were the first comics I ever read and I will always love the potential of their characters and their vast history.
That being said...What is wrong with them?
Yesterday, DC unveiled yet another new logo (in anticipation of their new "Rebirth"). The logo looks retro compared to their recent ones. But is that what they really needed right now? Batman vs. Superman: Dawn of Justice was a disaster for them. They do have many great shows on television (Gotham, The Flash, Legends of Tomorrow & Supergirl) that I enjoy every week but that seems to be their saving grace on the hollywood entertainment scene.
Total DC logos since 2005 = 3
Total Marvel logos since 1990 = 1
DC is now the Pepsi to Marvel’s Coke. Sure, people drink it...but they continue to change things looking for the "Magic Bullet" (pun intended since DC's "Bullet" Logo for many years).
I don't think the "Magic Bullet" to increase sales (which they consistently lose to Marvel for a long time now) is a new logo!
Perhaps, they should concentrate on what made them great in the past. Great stories for great characters. Vertigo was a great line where DC geared towards adult readers. The Watchmen. Even Batman books in the 80's were dark and gritty and also were geared towards adult readers. All of them were written with the story and character development in mind. Sure, the children is what Comics were founded on. Continue to make comics geared towards children. But the times have changed and it's time to move in a new direction.
Look at what Image & Valiant are doing. They put out a few titles, all with great stories every month that are a pleasure to read. They don't flood the market with a huge amount of titles and new logos. Faith, Divinity, The Walking Dead, etc...all great books. DC should rid themselves of the excess baggage of titles that do poorly and concentrate on making good stories again.
And please stop with erasing history every few years to fix continuity problems. All it ever does is confuse the reader.
Crisis on Infinite Earths (1985-1986)
Zero Hour: Crisis in Time! (1994)
Infinite Crisis (2005-2006)
Final Crisis (2008) (Really? Was it the "Final"?)
New 52 & Convergence (2011-2015)
And of course...Rebirth (2016)
As you can see, that's 6 total rewrites of their entire universe since 1985. Did the stories from the previous years ever exist? I'm confused. Was all the writer's works through all those years in vain?
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I'm more interested now in my older years of reading a well-written quality story that makes me wanting more. I'm done with the fancy gimmicks just to make a buck. Another re-write of their universe is just that. "Let's fool people into thinking something special is going to happen." For now, I will read Image and Valiant. Sure, the comics aren't worth a ton of money like all of the fancy gimmick issues that the "big 2" put out on a regular basis, but they are a great read.
I will still collect others for the purpose of building my collection, but most of them I will never even read.