DC To Run Ads On The Same Pages As The Comics (Comic Book Forums)

• DC To Run Ads On The Same Pages As The Comics

Author	Discussion
Canuck I have no life moderator Location: Alberta, Canada Posts: 10681 My Collection	Posted: May 29, 2015 8:38:30 am It’s something I mostly recall from the seventies, but it happened for a while. Comic companies choosing to run advertising on the same page as they’d run the story. Like this. http://www.bleedingcool.com/2015/05/21/dc-comics-to-run-ads-on-the-same-pages-as-the-comics/ It wasn’t popular, was seen as a bit crass, even for comic books, and it eventually went away. Until now. I understand that DC Comics are planning to run half page double spread ads in their print comics soon. As a result, creators have been told to draft their story breaking in mind that one page will be split into two for the print comic – but also that it will be recombined for the collected edition. I wonder if geek media buyers Bonfire had a hand in this? We have all become advert-avoiders to some degree and it’s natural for a comic book reader to flip past an ad. But when it is on the same page that you are reading on, this becomes harder so the thought is, the ad will be more effective. DC’s in-story ads only to destroy comics for a month…so far http://www.comicsbeat.com/dcs-in-story-ads-only-to-destroy-comics-for-a-month-so-far/ Last edited May 29, 2015 11:04:44 am "Disliking everything is not the same thing as having an opinion"
junobeach Wise Beyond the Years moderator Location: Victoria, BC Canada Posts: 2148 My Collection	Posted: May 29, 2015 12:04:45 pm Does DC really need the extra cash that badly?
dough boy I have no life moderator lifetime member Location: Kansas City Posts: 12061 My Collection	Posted: May 29, 2015 2:22:11 pm Sad thing is that they think a 1 month experiment will give them the proof either way... Orders are placed what 2-3 months in advance? So you would have to have a drop off in sales before they would stop. Frankly the best way for fans to get it to stop is to call out the advertisers and swear that in this case they won't eat Twix again. Favorite Quote: "You're not just some guy in a bat costume are you? ARE YOU FREAKING KIDDING ME?! - Justice League #1, 2011" Hunting for (mainly reprints/variants) - Please help! - See My Profile
Tenzil Wise Beyond the Years Location: Vancouver Posts: 1078 My Collection	Posted: May 30, 2015 2:28:08 am I remember those. Not cool. Tenzil
Tex75455 Wise Beyond the Years lifetime member Location: Arlington, VA Posts: 1871 My Collection	Posted: June 1, 2015 5:09:04 pm Yeah, pretty crappy. Id be upset about this, and I hope Marvel doesnt try something similar
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